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The North Face: Behind The Brand

We all know The North Face, right? It’s a brand that’s been in our lives for decades and grown as we have. From mountain top to cityscape, the brand’s iconic logo and product is now seen all around us. Want to get to know the brand better? Here are five things you might not know about this influential outdoor brand. Test your knowledge.

Outdoor Explorer

1. It all began on a beach
The brand’s name derives from the coldest, most unforgiving side of a mountain and the brand is known for helping people scale the Himalayas; yet The North Face legend all started on San Francisco’s North Beach, just 150 feet above sea level. Here two hiking enthusiasts founded a small mountaineering retail store. The date was 1966.

2. It's not just for extreme adventure-seekers
From the start, The North Face was well-known for producing premium backpacking equipment, a fact which gives them great heritage. But roll forward to today and the brand offers something for all adventures, from mountain summit to Monday morning commute.

3. The brand is cool.
Born out of extreme cold, The North Face is now also cool. Don an iconic Nuptse jacket or classic Borealis backpack and you’ll get respectful nods from passers-by. The 90s saw the brand embraced by the Hip Hop culture, with people loving the blend of style and performance. It’s impressive to see how The North Face has gained universal appeal from summit to street.

4. They really care for the outdoors
The North Face plays an active role in protecting the outdoor places that we all cherish. Their headquarters runs off renewable energy, the down in their products can be traced back to responsible providers, and they even reward you when you recycle your used apparel and footwear at any The North Face retail store or outlet.

5. They are big on technology
The North Face are relentless in their mission to create performance gear that works in all environments. From key partnerships with GORE-TEX® and Primaloft®, to their own technical fabrics such as DryVent™ and FuseForm™, The North Face continues to push the boundaries of what is possible with outdoor gear.

Shop The North Face Collection at Millets.

Outdoor Explorer

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